CLIENT: HSBC

PURPOSE: Bring It On Campaign for Cards

Get Ready to Bring It On

If the world’s timeline was shrunk down to a day, the last 5 minutes has been a time like no other- A big bang moment with ever expanding innovation and impact. There has never been a time where the world has felt smaller and networking, shopping, healthcare and technology has been easier. More choice, more information, more speed, more convenience, more abundance, more freebies, more access, more opportunity and endless possibilities means even the most cynical of us is pervaded with optimism. Whether we know it or not we are all more adventurous, inventive, impulsive, ambitious, and imaginative than we have ever been before. So with every challenge we have the power to go a little further than we did before. Most often than not we are ready to “Bring it on”