CLIENT: Seylan Bank

PURPOSE: Promote credit card offers for hotels islandwide

Travel The Island

This concept was born with the insight that in 2019 alone, Sri Lanka had a whopping 27 public holidays throughout the year. This includes 12 full moon Poya days, with one each month. The remaining 15 holidays are allocated for various religious festivals or days, for Buddhists, Christians, Muslims and Hindus alike. No doubt, public holidays have enormous advantages. Having a day off in the middle of a stressful week, or having a weekend extended into a long weekend.

Seylan Bank partnered with over 3500 hotels around the island to offer discounts up to 50%. Sri Lankans however have the tendency to travel to the same destinations over and over again. This campaign was aimed getting locals to break their habit and travel to new destinations.