Lincoln Walk Around Videos
CLIENT: Lincoln
PURPOSE: Create informative and appealing walk-arounds in English and French for the Lincoln SUVs: 2022 Nautilus, 2022 Navigator and 2023 Corsair GT, for use on YouTube and social.
My Nautilus + My Navigator
An informative and personal influencer-led tour of the vehicle where they answer questions directly from cards given to them. In the walk-around, an influencer will take us on a candid tour of the Nautilus or Navigator and answer questions about the vehicles and their best new features. The camera will follow the influencer around and inside the vehicle as if it's an off-the-cuff interview, in a video with intriguing angles, editing transitions, and tight shots of the vehicle. We'd love to use a warm and relatable host for each nameplate. Ideally, the host should be at ease to present in both English and French.
S O C I A L C U T D O W N S
INSIGHT
Most OEM walk-arounds are formulaic and dry, with expected angles and slow edits. Many are a mix of showroom and running footage with CG animations to illustrate under the hood features or invisible technology. Yet consumers crave a warm human tone, good energy, and content that captures their curiosity and their imagination, as shown by the popularity of third-party walk-arounds and content series from publishers like Vogue and Architectural Digest.
Made with:
Agency: Hudson Rouge
Group Creative Director: Jeff Payne
ECD/CW: Elizabeth Dundas Hall
Art Director: Binari Witanapatirana
Director: James Stapleton